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Saturday, May 4, 2019

By Catherine Stone


These days, the beauty industry is becoming bigger than ever. There are many products from which to choose for just about every person old enough to wear cosmetics. From allergen free to vegan, anyone can enhance their look any way they please and the boundaries are limitless. Beauty products of today not only look good but create a natural appearance for those wanting a nice face that is not made up. The good news for those who want to get in is that programs like permanent makeup or eyelash extension training take little time and a small investment.

If an operator has found themselves in a rut or ruthless competition with other cosmetologists in their area, instead of giving up, do a series of assessments first and set realistic goals from there. Some cosmetologists may also offer skin care or manicuring services. The great thing about these services is that the client does not have to travel for head to toe beauty services.

Although women are the main customers seeking beauty services, some men may desire services that will enhance their appearance. A common scenario is people who suffer from alopecia or have undergone chemotherapy. Some medications may cause permanent hair loss or impact the shaft so that it grows back slowly. Because lashes protect the eyes, more people may just want something that is short but effective.

Working in a shop under someone who has more experience can be a supplementary teaching experience. Trainees can learn how to deal with indecisive clients, upsell products, and manage time effectively. Individuals who perform beyond expectations may find themselves with a job within a short time after graduation.

Even if clients want a natural image to present to the audience, eyes that look nice and not homemade will always win. Common blunders are extremely heavy mascara application, lashes that look cheap or like they were made out of plastic. Other cosmetic crimes include doing a heavy application without training.

Eyelash application requires low overhead and minimal training. New operators can build their clientele through externships or willingness to work in other shops for beginner pay. Established operators can offer this service as part of a discounted bundle to clients of their choosing and start a website that shows off their work on various clients.

Since this beauty trend is a lot better than the last false eyelash fad from decades ago, more women are willing to invest. The days of having tarantula lashes are a thing of the past and wanting a little fullness is really normal. No one wants to use unknown beauty products or take medicine just to have longer or thicker eyelashes.

In most cases, training is short and hands on. There are also a few programs that offer externships, which are great for working in an environment that offers constructive criticism instead of stress. This is needed to learn more about eye and facial structures, along with the precision to seek and apply a quality product. Once graduates build a solid portfolio that can be seen online, the results should be able to sell themselves.




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